Monday, June 21, 2010

'Toy Story 3' Escapes With Php55.9M In 4 Days In RP, Opens at No. 1

MANILA, June 21 – Families and toy lovers propelled Disney/Pixar’s “Toy Story 3” to a No. 1 opening in the Philippines -- garnering a buzz-worthy P55.9-million, four-day debut weekend gross nationwide for the June 17 to 20 period. This was announced today by Victor R. Cabrera, managing director of Walt Disney Studios Motion Pictures Philippines which distributed the film.


Powered by overwhelmingly positive word-of-mouth, “Toy Story 3” broke the national, all-time biggest Saturday and Sunday box office records for an animated feature, scoring P20.2-million on Saturday, June 19 and P22-million on Sunday, June 20. (Previous record holder was “Shrek Forever After” with P17.5M Saturday and P19M Sunday.)

Studio-wise, the film posted the highest Saturday and Sunday grosses for a Disney feature (live action or animation), overtaking last month’s “Prince of Persia’s” P17.1-million Saturday and P18.8-million Sunday milestones.

The Tom Hanks-Tim Allen-starrer also shattered Disney/Pixar’s opening weekend record in the Philippines , beating the P46-M five-day bow of 2009’s “Up” by 21 percent and in only four days.
Post-screening feedback for “Toy Story 3” has been upbeat across-the-board, with audiences responding emotionally to the film’s heart-tugging conclusion. Reviews from local critics and movie bloggers have all been raves and clearly encouraging repeat viewership.

Hauling in the biggest receipts are SM Mall of Asia (P5.12-M), SM North EDSA (P3.96-M), Trinoma (P3.67-M), Power Plant (P2.61-M), SM Megamall (P1.90-M), Greenbelt 3 (P1.86-M), Glorietta 4 (P1.80-M), Shangri-la (P1.69-M), Eastwood (P1.48-M), and Alabang Town Center (P1.26-M).
Also showing impressive sales are Robinsons Ermita (P1.209-M), Gateway (P1.205-M), Festival (P1.152-M), SM Marikina (P1.151-M), Market! Market! (P1.09-M), Robinsons Galleria (P1.05-M), Sta. Lucia East (P 953,966), SM San Lazaro (P 940,062), SM Fairview (P 934,374) and SM Cebu (P 890,064).
In the U.S. , “Toy Story 3" scored the biggest-ever opening for Disney/Pixar, with an estimated box office haul of $109 million. It was the second biggest opening ever for a 3D film after “ Alice in Wonderland's” $116.1-million last March and the second highest for an animated film trailing “Shrek the Third's” $121.6 from 2007. Woody and Buzz also tied the $109M opening of last summer's “Transformers: Revenge of the Fallen” for number ten on the list of all-time biggest debuts.

Now playing across the Philippines in IMAX 3D, Digital 3D and regular format, “Toy Story 3” is distributed by Walt Disney Studios Motion Pictures International.

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